About us

Frankie Jones the label.

Founded in 2016, designed in Melbourne Australia.

We create super stylish limited edition collections.

We are not ‘just another fashion label’.
We are a small label. Hoping to make a big difference.

Our focus. Besides your total happiness and helping you and your little ones be a super babein babes. We are big believers in details. Quality. Style. Fit. And comfort. Uh huh.

Which means. Every detail. Every print design. Every piece. Made with love. Designed with love. And care. Even the double stitch-stitch We love a seam to have a double stitch. It is our thing.

We support local artisans and communities. Right here. And around the world. All of our pieces are proudly made in ethical fair trade workshops. And we will never do it any other way.  No siree.

Our aim, other than to make you look fabulous. Is to bridge the gap between fashion and sustainability. And provide support for traditional handcrafting techniques.

How do we plan to do that? By using 100% organic GOT’s certified cotton wherever possible. By using non-toxic, chemical-free water based inks. A safer choice for you. A safer choice for us. And a safer choice for the environment. It’s how we roll. And always will.